VeteranCrowd Rewards: Building Loyalty with the Military Community
This document presents compelling third-party research and case studies demonstrating how well-designed loyalty programs—particularly those tailored to military and veteran communities—deliver measurable value to merchants. The evidence shows that partnering with VeteranCrowd Rewards can help businesses connect with the military community through verified offers and loyalty rewards, driving increased sales, customer lifetime value, and emotional brand connections.
Loyalty Programs Drive Positive ROI Across Industries
Extensive research across multiple industries confirms that well-designed loyalty programs consistently deliver strong returns on investment. A comprehensive meta-analysis examining 429 effect sizes spanning three decades (1990-2020) concluded that loyalty programs reliably enhance customer loyalty, with particularly strong impacts on repeat purchase behavior. While shifting emotional attitudes presents more challenges, the behavioral impact remains robust and measurable.
90%
Positive ROI
Recent overview of 60 key statistics reports that 90% of loyalty programs deliver positive return on investment.
4.8×
Revenue Multiplier
Top-performing loyalty programs generate an average of 4.8 times more revenue compared to program costs.
62%
Increased Spending
Consumers in paid loyalty programs are 62% more likely to spend more money with that brand.
59%
Brand Preference
Members of paid loyalty programs are 59% more likely to choose that brand over competitors.
Takeaway: Well-designed loyalty programs offer clear value in driving frequency, revenue, and retention for businesses across sectors, making them a proven strategy for merchants seeking to build stronger customer relationships.
Measuring Impact via Test-Control and Customer-Level Analytics
Leading consulting firm EY recommends implementing rigorous impact measurement frameworks to accurately assess loyalty program performance. These methodologies help compensate for self-selection bias and produce defensible ROI results that can convince finance teams and decision-makers of a program's value.
Recommended measurement approaches include:
- A/B testing with control groups
- Split-cohort analysis
- Pre/post comparisons
- Difference-in-difference analyses
Takeaway: Robust measurement frameworks are critical for demonstrating program success to finance teams and decision-makers, allowing merchants to quantify the true impact of their loyalty initiatives.
Key Performance Metrics
- Customer lifetime value
- Purchase frequency
- Average order size
- Redemption rates
- Engagement rates
- Emotional measures (NPS)
Military-Focused Programs: Loyalty + Emotional Value
Research specifically focused on military-targeted loyalty programs demonstrates their exceptional effectiveness. A Refuel Agency study found that 95% of military personnel are more likely to shop from retailers offering military discounts, and 94% report more favorable impressions of brands that support the military community. Additionally, military consumers are 22% more likely to support and 26% more likely to favor brands that serve their community.
54%
Feel Rewarded
Military consumers who feel rewarded when receiving targeted offers
47%
Feel Excited
Military consumers who feel excited about brands offering military-specific benefits
35%
Feel Special
Military consumers who feel special when brands recognize their service
SheerID Case Study Results
- 3× higher conversions
- 2× repeat purchase rates
- Return on ad spend (ROAS) up to 20:1
ID.me Case Study (Moosejaw)
- 43% higher average order values from verified military customers
- 5.4× overall ROI in a single quarter
Takeaway: Targeted, gated loyalty offers to the military not only increase conversions and lifetime value, they also build emotional goodwill and differentiated brand loyalty that translates to measurable business results.
How VeteranCrowd's Model Aligns with Proven ROI Drivers
VeteranCrowd's proposed strategy—connecting merchants to the military community with verified, gated offers, and loyalty rewards—aligns perfectly with best practices validated by academic research and real-world case studies. This alignment positions merchants for success when partnering with VeteranCrowd Rewards.
Focus on Behavioral Loyalty
Emphasize purchase frequency and order values, where impact is most measurable according to meta-analysis research.
Test-Control Measurement
Implement A/B splits and pre/post-signup analysis to accurately quantify program impact, following EY's recommended framework.
Third-Party Verification
Employ verification tools to gate offers, guaranteeing authenticity, reducing fraud, and strengthening emotional connection with military customers.
Emotional Impact
Leverage shared service values, recognition, and community focus, which significantly drive loyalty among military shoppers.
By incorporating these proven strategies, VeteranCrowd helps merchants create loyalty programs that resonate deeply with the military community while delivering measurable business results. The approach combines practical, data-driven tactics with emotional engagement that acknowledges and honors military service.
Summary of Key Research Findings
The data consistently demonstrates that loyalty programs targeting the military community deliver exceptional results across multiple metrics. From increased conversion rates and higher average order values to improved retention and emotional brand connection, these programs offer merchants a powerful way to build lasting relationships with military consumers.
VeteranCrowd Rewards leverages these insights to create programs that not only acknowledge and honor military service but also drive meaningful business outcomes for merchant partners. By implementing the strategies supported by this research, merchants can expect to see improved customer acquisition, retention, and lifetime value from the military community segment.
Conclusion: The Power of Military-Focused Loyalty Programs
These third-party sources make it clear: well-engineered loyalty programs, especially when focused on a values-driven segment like the military community, are powerful tools for merchants. They not only increase sales and customer lifetime value—but also foster meaningful emotional ties and brand empathy.
The evidence presented throughout this document demonstrates conclusively that loyalty programs targeting the military community represent a significant opportunity for merchants. By partnering with VeteranCrowd Rewards, businesses can tap into this loyal, values-driven consumer segment with programs that deliver both tangible business results and emotional brand connections.
VeteranCrowd's approach combines verified offers, targeted rewards, and community engagement—all elements proven by third-party research to drive exceptional performance. Merchants who implement these strategies can expect to see increased conversion rates, higher average order values, improved customer retention, and stronger brand loyalty among military consumers.
Ready to Get Started?
VeteranCrowd Rewards offers comprehensive support for merchants looking to connect with the military community, including:
- Program design and implementation
- Verification technology integration
- Performance measurement frameworks
- Community engagement strategies
Contact us today to learn how we can help your business build lasting relationships with military consumers.
By recognizing and honoring military service through thoughtfully designed loyalty programs, merchants can create meaningful connections with this valuable consumer segment while driving significant business growth. VeteranCrowd Rewards provides the expertise, technology, and community understanding needed to make these programs successful.
Sources
- More