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About Us
Recognition of service should be effortless & frictionless
How it Started:
Between ID checks, awkwardly asking for discounts, and verification apps that never worked when needed, far too many well-deserved discounts went unused.
Our founder — a veteran himself — realized that recognition shouldn’t be this complicated.
The Idea:
He realized the problem was the process. What if the recognition simply happened on its own? No apps. No codes. No friction.
That question became the spark that started VeteranCrowd.
The Technology:
VeteranCrowd Rewards links military status directly to your Visa card, letting discounts apply instantly at checkout. No cashier verification — everything runs through the Visa network, and cash-back is sent to members in seconds.
The Goal:
Our mission is simple: build the nation’s largest, most trusted military-exclusive marketplace — one where every member gets effortless recognition, everywhere they shop.
How We're Different
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Meet The Team
Bob Louthan
Co-Founder, CEO
Army Veteran
Pat Brady
Co-Founder, CTO
Sam Michie
COO
Jason Williscroft
Chief Architect
Navy/Marine Veteran
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